Twitter is closing down the Revue newsletter platform
Twitter is closing down the Revue newsletter platform, a logical decision in this new era of Twitter 2.0.
Hardly a few hours after Jack Dorsey used Revue to share his opinion on the Twitter Files, the company announced that it would close the newsletter platform at the beginning of next year. “As of January 18, 2023, it will no longer be possible to access your Revue account,” Revue recently declared. “On this date, Revue will close and all data will be erased.”
Twitter is closing down the Revue newsletter platform Twitter had acquired Revue at the beginning of 2021. At the time, the company explained that this acquisition was a completely natural expansion of its platform. And for a while, all of this was indeed logical as paid newsletters were very popular last year. Following this acquisition, Twitter quickly worked to bring the two platforms closer together. First, the company added Revue sign-up buttons to Twitter profiles. A month later, it deployed a feature allowing users to subscribe to Revue newsletters directly from tweets.
A logical decision in this new era of Twitter 2.0
But all of this was before Twitter was acquired by Elon Musk and the end of the golden age of newsletters. The billionaire declared that one of his goals for Twitter was to simplify the application. To do so, a number of features, including Moments and “Tweeted from” mentions, have been removed in recent weeks. So it is not surprising to see Revue being stopped in turn.
If you use Revue to manage a paid newsletter, on December 20, Twitter will place all subscriptions on cancellation at the end of their billing cycle. “This is to prevent your subscribers from being charged for Revue content after it is no longer possible to send newsletters from Revue.”