Contrary to paying streaming services, the video platform will broadcast its original content for free, with advertising.
As we announced a few months ago (see news), YouTube intends to broadcast free original content. On YouTube Brandcast 2019, an event for advertisers, the platform yesterday confirmed on its official blog that original programs and series would be offered free access this fall, around the world.
Of course, it is not a decision dictated by pure philanthropy: the broadcasts will be accompanied by advertisements. In fact, YouTube seems determined to take the opposite of paid video streaming services that are growing at an impressive rate. Because behind the behemoths Netflix and Amazon Prime Video, other major players like Apple and Disney embark on the adventure to share this very promising market. YouTube, which already has an offer of this type with its Premium service, seems to want to disengage from this type of formula by adopting a new business model financed exclusively by advertising.
A model that is not unlike that of conventional private television. YouTube justifies its strategic choice by affirming, figures in support, that it is the ideal way for advertisers to reach a large audience in a targeted way, with a better return on investment, the platform being able to propose thanks to its powerful algorithms of channels and customized programs, tailored to the tastes and profiles of each user. A speech that can not be made by subscription video platforms, which offer content without any advertising. And above all, a great way for YouTube to differentiate itself in a market where drunk competition increasingly harder. Especially since the platform already has a long and serious experience in advertising.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.